Fans of Discovery Channel's Deadliest Catch
Deadliest Catch captain, Sig Hansen, is not the most obvious fashion icon. But the TV star's rugged sense of style is reportedly going mainstream - and producing a surge in sales of so-called trawlerman chic on the high street.
Demand for fishing favourites such as duffle coats, cream cable knit jumpers, chunky woollen socks, stripy T-shirts and rugged boots has soared over the last month, according to Debenhams, with further increases expected as the cold weather continues.
Along with Captain Sig, stars driving the trend include David Beckham and Robbie Williams - both of whom have been spotted sporting cosy cable knit cardigans recently.